• Elias Gross: Before and After National Arts Marketing Project Conference (NAMPC) 2014
    Submitted before Americans for the Arts’ National Arts Marketing Project Conference (NAMPC) on Nov. 6, 2014: As an Atlanta (well, just north of Atlanta) native, I’m beyond thrilled that the National Arts Marketing Conference let out a hearty “it’s fall, y’all!” and headed south for its 2014 conference. From receiving the first conference materials to […]
  • Using Data to Connect Audiences to the Performing Arts: NAMPC 2014
    How does a marketing director with an audience-centered approach reconcile the growing primacy of data and digital marketing? Would it be possible for such a person — me — to collect, analyze, and mobilize data without reducing patrons to strings of zeros and ones? Would the things I love about my work — using images, […]

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