• The Role of Selfies in the Artistic Digital Space
    I can’t lie to you all about this, nor can I really explain my reasons. Whenever the field gets into one of those spectacular debates about the place of selfies, or photography, or technology in artistic spaces I find myself gleefully watching it all unfold on twitter, reading the resounding “no way” opinions penned by, […]
  • ARTiculators: Entrepreneurs and Changemakers on the Intersection of Art and Technology
    This interview by Laura Bruney of the Arts & Business Council of Miami was originally published August 11, 2014 on their blog, Laura interviewed Matt Haggman, Miami Program Director at the John S. and James L. Knight Foundation.     When talking entrepreneurialism, innovation, and Miami, all roads lead to Matt Haggman. As Miami […]
  • The Easy Math of Good Service
    I’m very excited to say that I will be leading a Community Forum at this year’s National Arts Marketing Project Conference in November. In preparation for this, I’m spending some time talking to people in marketing roles in theaters and other arts organizations to see how they think and feel about customer service and its […]
  • 7 Steps to Upgrade Your Organization’s Analytics
    There are lots of buzzwords in web analytics. Attribution and big data get a ton of attention, but there are several things you can do right away to upgrade your organization’s analytics abilities. The following seven steps can help your arts organization get the data you need to make better decisions about your digital marketing […]
  • Don’t Just Engage Your Communities. Marry Them.
    In the midst of an increasingly crowded digital and offline marketplace both small and large arts organizations are frantically trying to figure out how to better reach and engage audiences. They dress themselves up in their finest digs with pretty websites and sexy logos to get people to turn their eye and notice them. Sound […]
  • What’s the point of marketing the arts?
    I recently started teaching a graduate-level arts marketing course. When I was first handed the materials from the last time the course was offered, I immediately began sorting through to determine what would be useful to students learning the basics of arts marketing. Something was missing, though. The only time the previous class had addressed […]
  • The Shared Space of Arts Marketing & Education
    In my last job, I worked to develop audiences. Today, I work in arts education. Many people curiously ask me why and how the two are connected. To which, I respond: “To develop audiences in the long run, a venue must work to ensure that future audience members receive a quality arts education.” This is […]
  • What do food trucks have to do with the future of arts marketing?
    Over the past few weeks, a new face has been popping up at street fairs and food festivals across the country: an Amazon “food truck,” doling out Kindle Fires alongside neighboring trucks’ hot dogs, hamburgers, and artisanal cupcakes. Amazon isn’t angling to be a contestant on “The Great Food Truck Race,” though. Rather, it is […]
  • Geeking Out on Data
    If you read past the title of this blog entry you are probably one of the chosen people: the data geeks. You are the ones who love debating bar graphs vs pie charts (answer: bar graphs win. In general, they are clearer and easier to understand.) You spend hours deciding if a survey question should […]

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