• Warning: Community Engagement on Social Media Nears Extinction for Brands
    If size matters, community engagement must not, or so the current trend of Facebook advertising and it’s near white-noise moment forecasts. Now that the dust has settled on arts organizations creating social media channels, the urgency for continually increasing follower count needs to slow down and priority needs to shift to integrating content and social […]
  • Show Me: Adapting to the Visual Realm
    I’ve been thinking a lot about how a line from one of my favorite musicals, My Fair Lady, pertains to arts marketing.  Bear with me. For those who don’t know it, the Lerner and Loewe musical based on George Bernard Shaw’s play, Pygmalion, tells the story of famed linguist Professor Henry Higgins and a cockney […]
  • Facebook can be effective – if you are willing to pay
    I remember three or four years ago when the big push for many arts groups was the learn to embrace social media. Facebook was booming for both business and personal pages, and nobody wanted to be left behind. Back then, you could still get a good bang for no buck on Facebook if you created […]
  • Participation is Power
    The National Arts Marketing Project Conference is just over 1 month away and I’m thrilled to be both attending and speaking for the very first time. But what I’m most excited about is the theme: “Powered by Community.” Already, I’ve met so many amazing new people online through the conference Twitter hashtag (#NAMPC) and the […]
  • More Than Pro Bono: Meaningful Cross-Sector Partnerships Build Community
    At The Right Brain Initiative, an equity-based arts-in-schools program in the Portland area, we’re committed to marrying marketing and community engagement in the organic sort of way they were meant to be. As I advocate for arts education throughout the community, I’m really excited about developing sincere relationships and substantial partnerships. In fact, this month we’re finally […]
  • What Your Audience is Actually Looking For
    A few weeks ago “Pixar’s 22 Rules of Storytelling” was making the social media rounds. The album was inviting and eminently repost-able, but days after reading it, one of the points was still nagging at me. “Number two: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do […]
  • Arts Marketing Campaigns and the Segments Who Love Them
    Arts marketers are often in the business of predicting the unpredictable:  “If I do (insert tactic), will they come?”  The question applies to every piece: an expensive brochure, a low-cost email campaign, a Tweet or Facebook post—just about anything in the marketing arsenal. Arts marketers aren’t psychic, but you can predict how your direct marketing […]
  • Breaking Barriers and Embracing Change: A History of the Apollo Theater
    Before the Apollo Theater opened for its inaugural performance on January 26 1934, Harlem’s 125th street was a shopping center for residents in the mostly white upper-middle class neighborhoods surrounding Columbia, Barnard, and the City College. The theater that became the Apollo was erected in 1914, designed by a prominent architect whose projects included the […]

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