ArtsUSA.org Blog

  • Working with Public Transit to “Transport Opera Audiences”
    Vancouver Opera recently received a grant from OPERA America’s Building Opera Audiences initiative, funded by the Ann and Gordon Getty Foundation, to help us address three major audience-development challenges: The lack of opportunities for potential audiences to sample opera, in programming that will give people an affordable, accessible “first step” between no involvement with us […]
  • Act, Don’t Just React: A Holistic Approach to Communications
    Today’s media landscape of shrinking newsrooms, thinner newspapers and less in-depth arts coverage poses challenges for cultural organizations. It also offers new opportunities — as long as you’re ready to act by anticipating the needs of the press and public. Today’s journalists are doing more with less, often providing photography, video and/or audio to go […]
  • Let’s Explore: Engagement
    I am an arts explorer. Investigating ideas, pursuing new bits of information, engaging in conversation, or listening to the buzz around me; I thrive on discovering new perspectives and navigating new concepts. Through much personal exploration, I have realized what I loved most about the theater was not performance (I hold a degree in Acting) […]
  • The User Experience of Your Space
    In the hours before Barry Hessenius’ Dinner-Vention this past September, Devon Smith wrote a post in which she asked “What if an arts organization employed a user experience designer?” As defined by Wikipedia – the dictionary powered by community – User Experience Design is “any aspect of a person’s interaction with a given system, including […]
  • What Audiences Expect from Arts Marketers: Four Technology Must-dos
    One of the pleasures of attending the NAMP conference is seeing how the field of arts marketing evolves each year as new technologies emerge. Social media, mobile technology, database systems, and video (as well as print and mass media), along with the role these play in our work, have changed considerably since the first time […]
  • Powered by Community: Welcome to our Arts Marketing Blog Salon!
    Portland, Oregon is the home to this year’s National Arts Marketing Project (NAMP) Conference: Powered by Community. You can look forward to conversations about audience diversification, strategies for engaging college students, using augmented reality, the top telemarketing tips, and so much more. This year’s keynote speakers are creative change agents, community builders, and marketing gurus […]

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