• Doubling Down on What Works
    During the Friday, March 29 meeting of the National Council on the Arts, the National Endowment for the Arts (NEA) revealed their new four-point plan for arts education, under the leadership of new Director of Education Ayanna Hudson. Ayanna is my former boss from when we both lived in Los Angeles and worked on the […]
  • Marketing…Not All About the Ticket (an EALS Post)
    It used to be that the success of arts marketers was dependent on how well they could predict the future and then pray for success. But those days are over. Today, arts marketers can rely on data analysis and market research to make well-thought-out strategic decisions. I, for one, am glad that marketers no longer […]

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