• In Pro Bono We Trust (from The pARTnership Movement)
    The week before Hurricane Sandy turned the East Coast upside down, American Express and other companies joined the Taproot Foundation in celebrating Pro Bono Week. We participated by hosting a Scope-a-thon, an effort to engage our employees in helping to scope projects from nonprofits in order to prepare them to more fully benefit from pro […]
  • Testing, 1, 2, 3: Measuring and Improving Your ROI
    While sitting in the second row of seats looking at heat and confetti maps of sample websites, I was reminded of the number one reason I love attending the National Arts Marketing Project Conference (NAMPC): all these smart people are sharing information that I get to go home and use, and everyone else will think […]
  • Recharging, Gaining Perspective at NAMPC
    I made a friend at the National Arts Marketing Project Conference who told me that she had come to the conference to “recharge.” This was Monday morning, after two full days of breakout sessions and two late nights of conference festivities, and I may have looked at her like she was crazy. “Recharge?” I asked […]
  • A Marketing Student’s Perspective on NAMPC
    This was my first time attending not only the National Arts Marketing Project Conference (NAMPC), but also any conference. I am very happy to conclude that my experience was amazing and I would recommend this to anyone that is in any marketing field (and also if you are a student)! I was asked to write […]
  • #NAMPC Takeaways
    I wanted to start out by giving you the link to my Storify—My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award [at the National Arts Marketing Project Conference (NAMPC)] and I received a fun t-shirt! I also won by connecting with more people on Twitter and getting to meet some of […]

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