ArtsUSA.org Blog

  • A Shared Mandate: Forging Business-Arts Partnerships in Dallas (from The pARTnership Movement)
    (Editor’s Note: This post was originally published on September 25, 2012 as part of Michael Granberry’s regular Dallas Morning News column.) The Business Council for the Arts has been around for 25 years, building “corporate investment and opportunities in the arts.” It became apparent [September 25] that its new partner, Mayor Mike Rawlings, shares that […]
  • Lessons from the Ballpark
    Last month I was minding my own business attending a minor league baseball game with friends, thinking not a whit about the arts. Then something remarkable happened. Between innings, a young girl who had endured multiple open heart surgeries that saved her life was recognized, along with her family and doctor. She then ran around […]
  • Data Mining: Digging for Nuggets to Make Pricing Decisions
    Every time someone questions the value of data mining, I can’t help but hear the Gold Rush-era adage, “There’s gold in them hills!” The wealth of information gleaned from data analysis can provide great guidance in decision making, especially in relation to pricing. And if you’re a data junkie like me, you might enjoy data […]
  • Audience Development, Venn Diagram Edition
    A lot of conversations I have about audience development with organizational leaders go something like this: “We want to find ways to make our institution more participatory and lively.” “Great!” “We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically.” “Fabulous!” “But our traditional audience doesn’t come […]
  • Using Sound to Build Engagement and Brand Equity
    Is your brand being heard and not just seen? That is the question that companies should answer with an emphatic YES! Yet many marketers focus their time and resources primarily on visual stimuli to create brand awareness. As the marketplace is becoming more crowded, brands are challenged to break through the clutter and distinguish themselves […]
  • Giving PBS the Bird
    Well, you had to have known this post was coming after seeing the debate last night, reading about it, or catching the highlights on the news. Also, I can’t believe I’m blogging about Sesame Street for the second time in six weeks. As a political scientist by schooling, I had to wonder who on the […]
  • 5 Suggestions on How to Build a Loyal and Happy Audience
    Every time I send out an email or post to my blog, I end with my signature, “Cheers to happy and loyal audiences” and a quote by James Stewart, “Never treat your audience as customers, always as partners.” I am a firm believer that building a happy and loyal audience is exactly where our focus […]
  • Arts Technology: How Do We Know We Should Add The Next Best Thing?
    2012 has been an awesome year so far. It seems to be the year that the majority of arts groups have hit the tipping point on understanding online marketing, where they now feel really comfortable experimenting. Or perhaps executive directors are feeling more comfortable giving the ok for experimentation. Either way, the collective knowledge level […]
  • Planning Your Marketing Mix
    Growing up in the 80s and 90s, I shared a hobby with other Generation X-ers: I made my own mix tapes. Simply pop a cassette in the dual tape deck, and tape songs heard off the radio, from compact disc, or even vinyl. Younger generations would find this procedure outdated. Dead, even. Yet the art […]

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